Too Much Exposure

   

  Is the current ability for a band to saturate social media on a daily or even hourly basis a good thing or a bad thing? Some argue there is never too much exposure. That in order to survive the modern music industry you have to be active on all social media channels. But where do you limit yourself. Do you post nonstop to the point where your audience goes numb? This is mostly of concern to the younger bands. How do they handle the new normal? For older bands it becomes an amusing side note to what they do everyday. They don't need the exposure but they need to stay relevant and present something new to a younger audience. This becomes a game of sorts but it does not seem to overwhelm or flood the senses. It appears to be enjoyable to them and that translates as enjoyable to us.

     Younger bands however may feel pressured to post nonstop entry into the social media caliphate and not let anyone get a chance to breathe. And the content may be lost as well. Sure we want to know about your local taco bell adventures or get a backstage view of your practice spot but not everyday.It would seem to be a tricky game that the younger bands have to play. 

Thoughts?